It’s business nature to try to reduce your risk as far as possible, and when you think about putting all your eggs in one basket, you’re probably thinking; “that’s a no from me”. In many situations, we’d agree with you.
The pandemic made two things very clear for startups and scaleups. First, a rock-solid communications strategy and crisis communication plan are essential for not only managing a crisis and staying in business but also coming out of a situation (possibly in a stronger position). Second, adapting and pivoting is your only survival option. Adapting to fast-changing environments is essential because let’s face it, consumer trends can change at the drop of the
When you’re planning to launch your startup, there is a lot of pressure. You’re going to want to dive headfirst into marketing, messaging and getting news out to all the publications as soon as possible, but you’re going to have to resist this urge. Before you can run, you need to crawl, and crawling does not need to slow you down but rather it needs to help you get the right foundations
If you’re looking to get published as a startup in the EU, you’ve got hundreds of platforms to choose from. From large digital platforms to smaller, niched print publications; the choices are vast. The real decision, however, is choosing the right publication and platforms to suit your message and business. What to do before you start pitching? #1: Find out if your story is really newsworthy? Before you go full steam ahead,
Raise your hand if you’ve ever dived headfirst into strategies without building foundations to support your process? In most areas of your startup, you conduct viability tests and then adapt. The same approach should be adopted when looking at your PR strategy. Conduct a DIY PR Audit or hire a specialist to guide your strategy and ensure your startup gets the right news coverage to meet your business goals. What is a