Author: Bianca Zwart

What is executive brand building (and why does it matter?) It’s not a secret nor a surprise that people choose to buy from people they…

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America PRSA What…

Most people avoid talking about money. Some of us change the topic when it comes up to prevent any awkwardness, while others deem it so…

Scaling is tough. Researching markets, rolling out strategies that work in one territory but fail in others is costly and time-intensive. Fintechs face enormous challenges…

After a couple years working as a journalist, comms assistant and content marketeer, I was given the opportunity to step into a PR Specialist role…

You might know what to do in a crisis, but do you know what you should absolutely NOT do when sh*it hits the fan. As…

Buzzwords. Buzzwords. Buzzwords everywhere, but before you discount another industry buzzword becoming more relevant online, do you know what thought leadership is and how to…

You don’t think it will happen to you, until it does. However if you plan correctly, you don’t have to be completely unprepared.  As a…

In a world that moves at the speed of Twitter, a crisis is quite literally around every digital corner. What you say, when you say…

It’s business nature to try to reduce your risk as far as possible, and when you think about putting all your eggs in one basket, you’re probably …