Author: Tarina Meiring

A PR Audit is an inspection of all your PR processes and goals to find the success factors & limitations in these processes. ⁠⁠An audit…

The pandemic made two things very clear for startups and scaleups. First, a rock-solid communications strategy and crisis communication plan are essen…

When you’re planning to launch your startup, there is a lot of pressure. You’re going to want to dive headfirst into marketing, messaging and gett…

If you’re looking to get published as a startup in the EU, you’ve got hundreds of platforms to choose from. From large digital platforms to smalle…

Raise your hand if you’ve ever dived headfirst into strategies without building foundations to support your process? In most areas of your startup, …

By Bianca Zwart I’ve been in the industry for some time now, and in the various areas Black & White Communications operates in, we have seen how cer…

When something good happens in your startup, you jump on the phone to your publicist and want to get it out, right there and then, but when something …

Scale up or startup: what’s the difference? Within the tech ecosystem, there is a lot of jargon that you’re going to want to understand. From vent…

The “startup mindset” is an innovative approach to running and scaling businesses. The startup mentality focuses on agile strategies that were typ…

Quick, what’s the first thing that pops into your mind when you hear, “startup”? If you’re picturing Jesse Eisenberg sitting in a dorm room wi…