Twitter is a pool of gold for startups. Monitoring the right accounts, journalists and companies can help you in both your launch and general brand awareness campaigns. We understand the importance of keeping a finger on the pulse of the world news, which is why we spend a considerable time plugged into the right places to see and react to opportunities that benefit our clients.  As the pandemic continues, economies in Read More
The festive season is just about here, and a burning question on every startup’s lips is, “Do I have to stop pitching during the festive season?” The short answer is no. There is no need to slow down on your pitching and media outreach. The media will be slower, but you can use that to your advantage, and this is how you can do it.  The festive season will give you an Read More
Startup founders have a lot on their plate – from raising funds for launching the business to introducing the service or product to the market often with limited resources. PR is usually either wholly overlooked during these stages or done in a corporate-like fashion; both being the wrong fit for any startup trying to get publicity.  There is a fundamental difference in how corporates and startups operate – especially when you approach Read More
When should you share news with the media exclusively?
It’s business nature to try to reduce your risk as far as possible, and when you think about putting all your eggs in one basket, you’re probably thinking; “that’s a no from me”. In many situations, we’d agree with you.  Putting your story in the hands of one publication can seem risky because what if they run the story incorrectly, or they don’t run it at all? But, in contrast, when you Read More
3 consumer behaviour trends to guide your PR approach in 2021
The pandemic made two things very clear for startups and scaleups. First, a rock-solid communications strategy and crisis communication plan are essential for not only managing a crisis and staying in business but also coming out of a situation (possibly in a stronger position). Second, adapting and pivoting is your only survival option.  Adapting to fast-changing environments is essential because let’s face it, consumer trends can change at the drop of the Read More
When you’re planning to launch your startup, there is a lot of pressure. You’re going to want to dive headfirst into marketing, messaging and getting news out to all the publications as soon as possible, but you’re going to have to resist this urge.  Before you can run, you need to crawl, and crawling does not need to slow you down but rather it needs to help you get the right foundations Read More
If you’re looking to get published as a startup in the EU, you’ve got hundreds of platforms to choose from. From large digital platforms to smaller, niched print publications; the choices are vast. The real decision, however, is choosing the right publication and platforms to suit your message and business.  What to do before you start pitching?  #1: Find out if your story is really newsworthy? Before you go full steam ahead, Read More
Raise your hand if you’ve ever dived headfirst into strategies without building foundations to support your process? In most areas of your startup, you conduct viability tests and then adapt. The same approach should be adopted when looking at your PR strategy.  Conduct a DIY PR Audit or hire a specialist to guide your strategy and ensure your startup gets the right news coverage to meet your business goals.  What is a Read More
By Bianca Zwart I’ve been in the industry for some time now, and in the various areas Black & White Communications operates in, we have seen how certain pitches worked better than others and how it got picked up by the media.  Being mentioned in online magazines, newspapers, or other platforms is not always as ‘organic’ as you think. There is so much that goes on behind the scenes to ensure the Read More