Blog

November 17, 2020

Should you still be doing PR
during the festive season?

The festive season is just about here, and a burning question on every startup’s lips is, “Do I have to stop pitching during the festive season?” […]
November 17, 2020

Why startups need a different
strategy than corporates.

Startup founders have a lot on their plate – from raising funds for launching the business to introducing the service or product to the market often […]
October 27, 2020
When should you share news with the media exclusively?

When should you share news
with the media exclusively?

It’s business nature to try to reduce your risk as far as possible, and when you think about putting all your eggs in one basket, you’re […]
October 27, 2020
3 consumer behaviour trends to guide your PR approach in 2021

3 Consumer behaviour trends to
guide your PR approach in 2021

The pandemic made two things very clear for startups and scaleups. First, a rock-solid communications strategy and crisis communication plan are essential for not only managing […]
October 19, 2020

5 tactics for launching your startup

When you’re planning to launch your startup, there is a lot of pressure. You’re going to want to dive headfirst into marketing, messaging and getting news […]
October 13, 2020

4 tech publications that are relevant
for almost all EU tech startups

If you’re looking to get published as a startup in the EU, you’ve got hundreds of platforms to choose from. From large digital platforms to smaller, […]
September 23, 2020

Why do you need a PR Audit?

Raise your hand if you’ve ever dived headfirst into strategies without building foundations to support your process? In most areas of your startup, you conduct viability […]
September 15, 2020

How these pitches led to great articles:
Insights from Bianca Zwart

By Bianca Zwart I’ve been in the industry for some time now, and in the various areas Black & White Communications operates in, we have seen […]
September 14, 2020

How a business failure can make a good headline: Finding the right PR angle for your story.

When something good happens in your startup, you jump on the phone to your publicist and want to get it out, right there and then, but […]