Twitter is a pool of gold for startups. Monitoring the right accounts, journalists and companies can help you in both your launch and general brand awareness campaigns. We understand the importance of keeping a finger on the pulse of the world news, which is why we spend a considerable time plugged into the right places to see and react to opportunities that benefit our clients.
As the pandemic continues, economies in different countries are reacting to it in various ways, promoting journalists to seek out news stories in less than conventional methods. In November 2020, during a typical morning media monitoring session, the Black & White Communications team saw an opportunity for MatcHR.
MatcHR & understanding its role in a bigger story
MatcHR, is a recruitment startup that enables the world’s biggest tech players, such as Booking.com, TikTok and Mollie, to find and hire remote tech talent. With a fully remote offering, they have data to support their insights into the patterns of the industry. For that reason, when Black & Which Communications identified an area where they could offer insight, MatcHR was alerted to make contact.
MatcHR, offered Sooraj Shah, a freelance tech journalist for BBC, insight that resulted in a mention in the article for both Adriaan Kolff and MatcHR.
A great feature showing how MatcHR defines the remote recruitment conversation. It all comes down to knowing your unique story and joining the right conversations. Media monitoring therefore is vital to any successful PR process.