What is executive brand building (and why does it matter?)
What is executive brand building (and why does it matter?) It’s not a secret nor a surprise that people choose to buy from people they…
Category: Uncategorized
What is a PR Audit?
A PR Audit is an inspection of all your PR processes and goals to find the success factors & limitations in these processes. An audit…
What is Public Relations
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America PRSA What…
How to talk about money: why we don’t and why we should.
Most people avoid talking about money. Some of us change the topic when it comes up to prevent any awkwardness, while others deem it so…
How to enter new markets as a fintech in Europe
Scaling is tough. Researching markets, rolling out strategies that work in one territory but fail in others is costly and time-intensive. Fintechs face enormous challenges…
Pioneer Success Story of the month
After a couple years working as a journalist, comms assistant and content marketeer, I was given the opportunity to step into a PR Specialist role…
What NOT to do when sh*t hits the fan: 3 things your startups should not do during a crisis.
You might know what to do in a crisis, but do you know what you should absolutely NOT do when sh*it hits the fan. As…
Thought Leadership 101: What is Thought Leadership?
Buzzwords. Buzzwords. Buzzwords everywhere, but before you discount another industry buzzword becoming more relevant online, do you know what thought leadership is and how to…
What to do when ‘the sh*t hits the fan’: Crisis Communication tips
You don’t think it will happen to you, until it does. However if you plan correctly, you don’t have to be completely unprepared. As a…
3 reasons your ego shouldn’t be in a crisis interview
In a world that moves at the speed of Twitter, a crisis is quite literally around every digital corner. What you say, when you say…