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In Course 2, you can expect to deep dive into what it takes to launch in the media as a startup. Here you will explore the foundations you need to launch and the phases you need to go through to do it successfully. Course two consists of 10 lessons where you can find the associated resource and homework assignments in the topics, quizzes and course materials.
In the course, we will look at what media training is and why every CEO or founder should have media training. We will explore tactics to use for interviews, appearances and questions around media training. This 10-part course will dive into key messages, how to prepare for an interview, techniques to maintain your key messaging in an interview, do’s and don’ts around the media. Media training is not a one-size-fits-all approach. There are techniques you can use but it is most important that you come across naturally. Some sentences work for someone else but might not work for you.