• 10 Lessons

    An Introduction to PR

    In Course 1, you can expect to deep dive into the basics of PR. Here is where you will get the jargon you need if you're a beginner or simply refresh your memory if you're a professional. Here you will build your PR foundation by learning about what PR is, why you need it and how you can get more coverage. We will look at how to write a press release, how to connect with journalists, how to write a communication plan and more. Course one consists of 10 lessons where you can find the associated resource and homework assignment.
  • 7 Lessons

    Branding For Purpose with Sara Budhwani

    Branding for purpose is a course built to help guide new or existing brands to find their purpose and lead with it. Whether you’re a startup or an already established business, branding should be present in every stage of your business. This course curates all the best tools and models to help you find your customer, position your brand, find your uniqueness and credibility, establish a personality, and define your strategies.
  • 1 Lesson

    Crisis Communication Masterclass

    How to not f*ck up your next crisis interview with Bianca Zwart One day you, your business, or one of your employees will f*ck up.…
  • 25 Lessons

    How to apply a startup mindset to your PR with Bianca Zwart

    The startup mindset course is based on the popular term and ways of working defined by Eric Reis in The Lean Startup. In this course, we dive into applying this startup mindset to one of your core processes: PR. This course will give you a solid foundation of the startup mindset and guide you through applying Pioneer Academy’s strategic principles to innovate at a faster pace, reduce overhead and build a public reputation that fits your vision without losing valuable time. Together with Bianca Zwart, the founder of Black & White Communications and Pioneer Academy, you will be guided through the principles and methods you need to streamline your PR at startup speed.
  • 10 Lessons

    How To Launch In The Press

    In Course 2, you can expect to deep dive into what it takes to launch in the media as a startup. Here you will explore the foundations you need to launch and the phases you need to go through to do it successfully. Course two consists of 10 lessons where you can find the associated resource and homework assignments in the topics, quizzes and course materials.

  • 1 Lesson

    Leadership Masterclass

    Join Bianca Zwart & Rein Sevenstern in this value-driven 60min Leadership Masterclass. Here the hosts will guide you through 4 challenges that will bolster your leadership insights and capabilities in both your personal and business life. Follow along with the course materials to guide you through the challenges.
  • 10 Lessons

    Media Training

    In the course, we will look at what media training is and why every CEO or founder should have media training. We will explore tactics to use for interviews, appearances and questions around media training. This 10-part course will dive into key messages, how to prepare for an interview, techniques to maintain your key messaging in an interview, do’s and don’ts around the media.  Media training is not a one-size-fits-all approach. There are techniques you can use but it is most important that you come across naturally. Some sentences work for someone else but might not work for you. 

  • 29 Lessons

    The 30 Days to getting published challenge

    30 days to getting your startup published in the media

    Join Bianca Zwart, Founder of Black and White Communications and Pioneer Academy in this 30-day on-demand challenge.
  • 1 Lesson

    Thought Leadership Masterclass

    Join Matias Rodsevich in this Thought Leadership Masterclass which offers you tangible steps to starting and implementing a strategy for yourself and business.