Branding for purpose is a course built to help guide new or existing brands to find their purpose and lead with it. Whether you’re a startup or an already established business, branding should be present in every stage of your business. This course curates all the best tools and models to help you find your customer, position your brand, find your uniqueness and credibility, establish a personality, and define your strategies.
With the endless amount of resources available online, finding the best one for you is difficult and time-consuming. That’s why this course has compiled all the resources for you, so you can just focus on getting your answers. Each chapter has templates for defining your brand and formulate your frameworks. At the end of the course, you’ll have a full brand strategy that’s ready for the world.
Hosted by Sara Budhwani
Sara Budhwani is a creative entrepreneur with a background working at top tier advertising agencies in Toronto and Amsterdam. She has experience working on both the creative and strategy sides of the business, bringing the two closer together to create optimal impact. Brands have been her bread and butter since she started her career over 8 years ago, and she’s worked on campaigns for some of the largest including Microsoft, Subway, Volkswagen, Air Canada, Mazda, and many more. With brand transparency being a crucial aspect of consumer trust, her focus is to lead brands to their purpose, and let that shine in every touchpoint, because the future requires more from brands.
Course Content
