An Introduction to PR

In Course 1, you can expect to deep dive into the basics of PR. Here is where you will get the jargon you need if you're a beginner or simply refresh your memory if you're a professional. Here you will build your PR foundation by learning about what PR is, why you need it and how you can get more coverage. We will look at how to write a press release, how to connect with journalists, how to write a communication plan and more. Course one consists of 10 lessons where you can find the associated resource and homework assignment.