What is Thought Leadership?
Thought leaders are companies or brands, that people, clients, referral sources, or even competitors see as an information authority in their industry. Meaning that you become the go-to in that specialization. Among other things, you increase brand awareness, add credibility to your product, attract potential clients by ensuring the quality of your product, and you will be regarded as a thought leader or authority in your industry.
Hosted by Matias Rodsevich
Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina to founding his own PR agency in the heart of Amsterdam, Netherlands.
He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow. Author of the PR book, The PR Paradox.