The Role PR plays in your business.
It should never be an afterthought. It should be involved right from the start. It is important to look at all your processes before you…
Topic Category: PR Basics
Do’s & Don’ts of Pitching
Do’s & don’t’s. The do’s of pitching Any pitch you make should be delivered in the format the journalist prefers. Most journalists tell you how…
How to find the right publication for your startup
How to find the right publication for your startup Your press list is not the most important part of PR. There is no point in…
What is a Pitch?
What is a pitch and what is the best way to start pitching? When you’re looking for an exclusive or background story, you can’t copy…
How to Position Your PR Messaging to the Press.
How to Position Your PR Messaging to the Press. When you create a PR proposition, you need to define your problem, not your product. …
What is PR?
What is Public Relations_ “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society…