A PR Audit is an inspection of all your PR processes and goals to find the success factors & limitations in these processes.
An audit of this kind will help you understand your current foundation and your point of departure. if you don’t know what your point of departure is, you will have a hard time navigating your way when scaling up.
You will need to define your objectives and what you are seeking to achieve.
The audit will tell you if you are currently using the correct strategies and vehicles to reach your goals.
You might discover that you need to tweak your messages rather than your vehicles/channels.
An audit will also give you a clear, top of mind, overview of what worked and what didn’t in the countries you have launched in already.
This will ensure you avoid repeating the same mistake.
Download this template to get started here.