Raise your hand if you’ve ever dived headfirst into strategies without building foundations to support your process? In most areas of your startup, you conduct viability tests and then adapt. The same approach should be adopted when looking at your PR strategy.

Conduct a DIY PR Audit or hire a specialist to guide your strategy and ensure your startup gets the right news coverage to meet your business goals.

What is a PR audit?

A PR audit is an inspection of all your PR processes and goals to find the success factors and limitations in these processes. The key to an audit is to identify your business goals and understand how press coverage can enable your success.

Why do you need a PR audit? 

An audit of this kind will help you understand your current foundation and your point of departure. if you don’t know what your point of departure is, you will have a hard time navigating your way when scaling up.

You will need to define your objectives and what you are seeking to achieve. The audit will tell you if you are currently using the correct strategies and vehicles to reach your goals. You might discover that you need to tweak your messages rather than your vehicles. (Vehicles are your channels).

An audit will also give you a clear, top of mind, overview of what worked and what didn’t in the countries you have launched in already. This will ensure you avoid repeating the same mistake.

How can you start a DIY PR Audit?

Download our DIY PR Audit Template & start your audit by clicking here. There are 6 key questions that will guide your next steps – get started by subscribing now.